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Guest Blog - Succession planning is a process not an event

Guest Blog - Succession planning is a process not an event

Guest Blog - Succession planning is a process not an event

By: Suzanne C. Loomer, MAcc, CPA, CA, CBV
 
When is the best time to sell your business?  Business owners are more likely to maximize the price they can get for their business when the following three conditions are in place:

  1. market conditions for transactions are favourable,
  2. the business is well positioned for a sale, and
  3. the owner has put in place strategies to maximize their after tax proceeds and is ready to sell the business.
Market conditions are prime for selling a business right now; there are many buyers, both strategic and financial, looking for opportunities to acquire quality businesses.  And, credit markets are also quite favourable. This will not always be the case, though.  Think back to 2008 and the Great Recession.  Lenders were not lending and there were far fewer buyers looking for businesses to buy.  The volume of transactions dropped.  Many business owners that were planning on retiring in 2008 to 2010 had to delay their plans or risk getting far lower sales proceeds than they were expecting.  Timing the sale of a business to coincide with favourable market conditions can make a significant difference to the selling price that is obtained.
Business owners should assess if their business is well-positioned to take advantage of the opportunity to sell. If it is not, they should start to groom the business now for transition.  A clear 3 to 5 year plan for succession will help determine the best time to sell, how to maximize value and how to best transfer that value to a new owner. Despite the prevalence of articles and books dealing with “succession planning,” many business owners often don’t consider strategies to increase the salability of their business until they are forced to. By then, the owner may not have the variety of choices available, or the time, to make improvements to the business so that they can maximize their sale proceeds.
To understand how to maximize the value of their business, business owners must understand what drives value in their business.  Uncovering new ways to increase revenue and profitability can improve value, but so can many other activities, like:
  • putting in a strong and experienced management team so there is less reliance on the owner for day to day operations
  • focusing on building a good quality customer base
  • making the most of strategic advantages (like intellectual property)
  • building a strong market position in your industry
  • putting in place quality information systems that provide data for management decision making
Even if a business is well positioned for sale, the owner needs to be ready to sell it.  Having strategies in place that will make this transition easier and allow the owner to retain more of the sale proceeds after tax is important to having the retirement they want.  Strategies focused on the “ownership” of the business and improving after-tax proceeds available to the owners when they sell include:
  • Estate planning for the business
  • Insurance considerations
  • Tax planning and succession planning
  • Shareholder agreements
  • Ownership of key assets or redundancies
  • Debt management and financial leveraging
Timing the market, putting value enhancement strategies in place, and getting your personal house in order can take time.  Some strategies can take years to achieve the intended results.   Planning ahead helps owners and operators understand alternatives and gain the flexibility that can improve the probability of success.  Identifying value creation strategies early offers a roadmap to better manage the future growth in the value of your business.  Implementing these strategies will take time, but identifying and implementing them in advance of a sale means the business will be ready to sell when you are.  Good succession planning is a process, not an event.
 
About the author:
Suzanne Loomer is a Partner in KPMG’s Deals Advisory practice in Atlantic Canada.  Suzanne has more than 22 years of experience advising small, mid-market and multi-national companies on business valuation matters for mergers & acquisitions, succession planning, disputes and others. An accomplished speaker and author, she has written three books and regularly writes and speaks about business valuation topics across Canada. 
 

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