Skip to content

Don’t Get Dieppe’d. Get local.

The St. John’s Board of Trade launches fun new campaign to get people thinking about where they purchase everyday goods.  

The St. John’s Board of Trade launched a new campaign today to help encourage local consumers to shop closer to home.  
The Don’t Get Dieppe’d campaign is intended to get consumers thinking about where they purchase from and why by focusing on the challenges of buying out of province. We know that when we order from away, we can’t control things like shipping delays, hidden fees, and damaged or lost parcels. On the other hand, we know that by shopping here at home, we get our items right away, in perfect condition, and from someone who is investing in Newfoundland and Labrador’s economy.  
“It is important for everyone in our province to shop thoughtfully; to pause before spending our hard-earned money to consider the impact of that purchase. We can all get into the habit of asking ourselves if our purchase will help our province recover, grow, and thrive,” said AnnMarie Boudreau, CEO, St. John’s Board of Trade. “We launched Don’t Get Dieppe’d to bring smiles to people’s faces while also sparking an important discussion about buying habits and economic recovery. Now more than ever, we need to think about where we’re putting our money. In a simple day-to-day action of making a purchase, you can help to build our economy.”  
This fun, poignant, and vibrant campaign taps into an existing understanding and frustration surrounding the inconvenience of waiting for your package to arrive. By poking fun at our own remoteness, and by collaborating with Dieppe to help amplify the benefits of shopping locally, we believe that this will generate plenty of conversation and support. 
The star of the campaign, Dieppe itself, was not aware of its celebrity status for Newfoundland and Labrador’s online shoppers.  
“When the St. John’s Board of Trade reached out to tell us about the campaign, we were quite surprised to hear how talked about our city was in Newfoundland,” said Yvon Lapierre, Mayor, Dieppe. “We have a great sense of humor and comradery here in Atlantic Canada, so we are looking forward to taking part in the campaign to spark some new conversations about fuelling economic recovery in the region.” 
“Shopping local has been a focus for all chambers in Atlantic Canada for a long time but, especially as we emerge from COVID-19,” said John Wishart, CEO, Chamber of Commerce for Greater Moncton. “We are excited to partner with the St. John’s Board of Trade on such an important initiative.”   
“We are so lucky to live in a city with incredible local options in retail and hospitality,” said Danny Breen, Mayor, City of St. John’s. “Our local businesses offer unrivalled experiences to shoppers – both from here and away – infused with Newfoundland and Labrador’s famous hospitality, good humor, and resiliency.” 
Keep an eye out in the windows of member businesses, on the St. John’s Board of Trade’s social channels, and online at to join the fun!  


About the St. John’s Board of Trade: 
The St. John's Board of Trade is Newfoundland and Labrador's business advocate. We are a community of more than 700 members, combining the collective power of industries, sectors, and diverse perspectives. Together, we are a developing a thriving business community in St. John's. 
About Dieppe, New Brunswick: 
The City of Dieppe is a warm and inviting community which aspires to quality of life for all its residents. It also happens to be the location of a large Canada Post processing centre that is the final mainland scan point for packages before heading to Newfoundland. Although packages show as being in Dieppe, they could be any number of places between here and there.
Media Contact:  
Amanda Eid, Manager of Communications and Engagement 
709-771-9887 |   


Scroll To Top